Founder. Operator. I've done it more than once.

I'm not a coach who's never done it.

I built and sold a 7-figure agency — then put the money into 30+ short-term rentals and 4,000+ guests hosted. Now I help young founders skip the expensive mistakes I already paid for. One call at a time.

4,000+
Guests hosted
7-figure
Agency exit
30
Properties managed
2021
Operating since
Mike Sebastian, founder and operator, looking directly at the camera
4,000+ guests hosted 7-figure exit 31 short-term rentals 30 properties managed 687 skydives 20 more houses under construction 8-year agency run Since 2021 operating

The part nobody says out loud

Most people teaching you how to build a business have never built one.

Think about the last "mentor" on your feed.

Ask one question: how did they make their money?

Nine times out of ten — by selling advice. The course funds the lifestyle. The lifestyle sells the course. Round and round.

I did it in the other order.

Eight years building an agency. Sold it for seven figures. Put the money into cabins in the woods — 30+ of them. 4,000+ guests and counting.

The teaching isn't my business. It's the byproduct.

You can feel that difference in the first five minutes of a call.

Spot the difference

The guru
Me
Made money selling courses
Made money building & selling a company
Screenshots of "student wins"
4,000+ real guests through real doors
Rented the Lambo for the thumbnail
Lived in an RV to build faster
Theory from a book
Scar tissue from 2015 to today

The story

No shortcuts. Here's the whole thing.

Mike Sebastian on site at one of The Hideaways cabins in Red River Gorge, Kentucky
Red River Gorge, Kentucky — where the money went after the exit.
Mike Sebastian on site at one of The Hideaways cabins in Red River Gorge, Kentucky
Red River Gorge, Kentucky — where the money went after the exit.
2015 — Richmond

A laptop and rent due.

No investors. No rich uncle. No playbook.

I started an agency because I needed the money and I was willing to figure it out in public.

Cold outreach. Awkward calls. First client. Then another.

2015–2023 — The grind

Eight years. Real payroll. Real problems.

Clients who left. Hires that didn't work. Months where the math got scary.

This is the part the highlight reels cut. It's also where every useful thing I know comes from.

2020 — The first cabin

35 minutes after I hit publish, guest #1 booked.

I bought my first short-term rental and listed it, half expecting crickets.

35 minutes later my phone buzzed. A stranger had just paid to stay in my cabin.

I stared at the screen and thought: oh. This is real.

2021–2022 — All gas

We moved into an RV to build faster.

My wife and I sold the comfortable version of our life and hit the road.

Running the agency from a laptop. Buying and building cabins between stops. Stacking properties while friends asked if we'd lost it.

2023 — The exit

Sold the agency. Seven figures. All-in.

Eight years of work, sold. Most people would've exhaled.

I put the money straight into the thing that was working — the cabins.

That same year the STR market dipped and hosts running on vibes got wrecked. I owned my data, so I adjusted and kept booking.

Now — Red River Gorge, KY

30 properties. 4,000+ guests. Still building.

Unique cabins in Red River Gorge. 31 short-term rentals, 3 long-term, 20 more houses under construction.

And a phone line for young founders who want the real version — not the highlight reel.

Receipts

Evidence a real operator leaves behind.

Not promises. Not projections. Things that already happened.

0
Guests hosted across the portfolio
0+3
Short-term rentals, plus 3 long-term
0
More houses under construction right now
0
Properties managed, operating since 2021
0 yrs
Building the agency before the 7-figure exit
0
Skydives — and a tandem instructor rating

"When the market dipped in 2023, the hosts running on vibes got wrecked. I owned my data. We kept booking."

Gold-rush timing gets you in. Operating discipline keeps you alive. I've done both, and I can show you the difference.

Book a Call

Mike Sebastian working on his short-term rental business

Work with me, 1:1

Borrow my scar tissue.

This is a paid 1:1 call. You bring the real situation — the numbers, the stuck point, the decision you keep circling. I give you the answer I'd give myself. Here's what actually changes:

01

You leave with your next three moves.

Not a vision board. A short list of what to do this month, in order, and why — based on what worked when my own money was on the line.

02

You skip the mistakes I already paid for.

Eight years of agency lessons and five years of STR operating. The tuition's been paid. You get the notes.

03

You get the truth, fast.

If your plan has a hole, I'll tell you where. If your idea is good, I'll tell you why and how to move quicker. No hedging, no upsell script.

How it works: book the call, send me your situation ahead of time, and show up with real numbers.

We don't do small talk. We get into your business — the model, the math, the next move.

You leave with a plan you can start on the same day.

Book a Call

Paid call. Details and pricing on the booking page — no surprises.

Read this before you book

This isn't for everyone.

Book the call if…

  • You're building something now — or you're serious enough to start this quarter.
  • You want honest feedback on real numbers, not applause.
  • You'll actually do the work after we hang up.
  • You can handle a direct answer — including "don't do that."
  • You'd rather pay once for the truth than pay for years in wrong turns.

Skip it if…

  • You want a magic button. There isn't one. I checked.
  • You're collecting content instead of taking action.
  • You want someone to tell you you're right.
  • You think "passive income" means never operating anything.
  • You're hoping this is secretly a free coffee chat. It's not — and that's the point.

Off the spreadsheet

The guy behind the numbers.

Mike Sebastian, candid portrait

687 skydives. Certified tandem instructor. I used to strap strangers to my chest and jump out of planes. Client calls don't scare me.

Mike Sebastian and his wife during the years they lived and worked from an RV

Married to my co-pilot. We lived in an RV so we could build this thing on the road. She's seen every version of the grind.

Mike Sebastian, candid moment away from work

Dad since January 2025. Best title I've ever held — and the reason I care about building things that last longer than a trend.

Before you ask

Fair questions, straight answers.

Is the call free?

No. And that's on purpose.

Free calls fill up with people who want to "pick your brain" and never act. Paid calls fill up with people who show up prepared and move fast afterward. You want to be in the second room.

How much does it cost?

The current price is right on the booking page — you'll see it before you commit to anything.

If the price makes you hesitate, that's useful data: either the problem isn't expensive enough yet, or you're not ready to act on the answer. Both are fine. The newsletter is free.

What actually happens on the call?

You send me your situation before we talk, so we skip the warm-up.

On the call we go straight at your business: the model, the numbers, the decision you're stuck on. I tell you what I'd do and why. You leave with your next moves written down.

I'm early. Am I far enough along for this?

If you're serious, you're far enough along.

The most expensive mistakes happen at the start — wrong model, wrong market, wrong first hire. One honest conversation before you commit beats a rescue call after. What I can't help with is "I might start something someday."

Why pay when your content is free?

Follow along free — the newsletter's below and I share what I'm learning as I go.

But content is general by design. The call is about your business, your numbers, your next move. That specificity is what you're paying for.

STR-only, or business in general?

Both lanes are mine: I ran a service business for eight years and sold it, and I operate 30+ short-term rentals today.

Agencies, service businesses, STR and real-asset plays — that's home turf. If your thing is outside what I've actually done, I'll say so on the call and won't waste your money.

You've seen the receipts.

You can keep watching people talk about building. Or spend an hour with someone who built, sold, and built again. Your move.

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Not ready to book?

Stay close instead.

The Hideaways newsletter — what I'm actually learning running 30+ cabins and building 20 more. Wins, misses, and the numbers behind both. Free, straight to your inbox.

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